A rebranding reversal requires official announcement by company leadership stating they will return to the previous brand name, logo, or corporate identity. This includes SEC filings indicating a formal change back to the previous name, public statements describing the decision as a reversal or acknowledgment of unsuccessful rebranding, or complete replacement of new branding with the previous version. Minor tweaks, temporary nostalgia campaigns, statements of regret without action, or use of old branding for specific product lines do not qualify. If the company is acquired or undergoes major restructuring before the deadline, the market resolves to No unless the resulting entity explicitly reverses the rebranding.