Pandemics have consistently disrupted global economies and health systems, with four major ones in the last 65 years. The COVID-19 pandemic had unprecedented economic impacts, causing a 2-4% drop in global GDP in 2020 and projected losses of $13.8 trillion by 2024. It significantly altered marketing strategies, shifting towards e-commerce and adapting to changing customer behaviors. Governments and health organizations have heavily invested in pandemic preparedness, including stockpiling vaccines and developing new response technologies.