
For purposes of this market, the 2026 Pro Football Championship halftime show begins at the on-air introduction of the halftime show by Apple Music or the official halftime-show sponsor/host (if not Apple Music) and ends at the on-air “thank you for watching” message of the halftime show by Apple Music or the official halftime-show sponsor/host (if not Apple Music). The measured duration includes the introduction and thank-you portions. If the official halftime-show sponsor/host does not explicitly state a “thank you for watching” message, the halftime show is defined as ending at the start of the next commercial break.