The New York Times Company has been actively expanding its digital subscriber base, with a goal of reaching 15 million total subscribers by the end of 2027. In the first quarter of 2024, the company reported a significant gain of 210,000 new digital subscribers, primarily driven by bundled subscriptions including news, games, and sports coverage through The Athletic. This growth in digital subscribers has contributed to an increase in average revenue per user, a crucial metric for Wall Street analysts.