Important information: To be considered a “big game ad”, the advertisement must occur after kick-off and before regulation time, or overtime if any, has ended.
Who will appear in a big game ad?
Who will appear in a big game ad?
Yes
Yes
Yes
Yes
Yes
Yes
Market Rules
Clarification 02/05/2026: To be considered a “big game ad”, the advertisement must occur after kick-off and before regulation time, or overtime if any, has ended. A qualifying appearance includes on-screen appearances (live, pre-recorded, or virtual), appearances as host, guest, performer, or presenter, cameos, sketches, interviews, musical performances, commercial spots, video calls, voice-over narration, or voice-only segments like phone interviews. Archival footage, mentions without appearance, impersonations, lookalikes, AI-generated content, and clips from other sources do not qualify. The appearance must be newly created after market issuance and accessible to the general public through standard viewing methods.
- Persons who are employed by any of the Source Agencies are not permitted to trade on the Contract.
- Persons who hold any material, non-public information on the Underlying are not permitted to trade on the Contract.