Important information: For the purposes of this market, a “new collection” refers to a new model line added to the Rolex catalog. It must be a newly released addition to the collections currently in production: 1908, Air-King, Cosmograph Daytona, Day-Date, Datejust, Deepsea, Explorer, GMT-Master II, Lady-Datejust, Land-Dweller, Oyster Perpetual, Sea-Dweller, Sky-Dweller, Submariner, and Yacht-Master. A “new collection” may also include a re-issued model line that was previously produced by Rolex but was not currently in production as of March 3, 2026 (e.g., Cellini, Milgauss, Pearlmaster).
