
The Underlying is the Adobe Analytics’ post-event report or public statement regarding U.S. online spend during the Prime Day 2026 event. This figure refers to total U.S. e-commerce spend across U.S. retailers during the event period, not Amazon-only sales.
If Adobe publishes multiple figures, the relevant figure will be the total U.S. online spend across U.S. retailers for the full Prime Day 2026 event period. Later revisions, corrections, or subsequent estimates will not be considered.